How to Scale to 36 cities in 12 Months

April 10th, 2019 / Published in: Interviews

Scale or die. How to master a market platform and creating equal demand to the supply you are building.

Jannik Lawaets is the Founder and CEO of LuggageHero, a growing network of affordable luggage-storage sites. He launched the service in 2016, inspired by a personal need to conveniently store luggage while traveling in cities. He started in his hometown of Copenhagen, and rapidly expanded to London and New York City. In 2019, Lawaetz will further expand LuggageHero into an additional 36 cities in North American and Europe.

A graduate of Copenhagen Business School and a serial entrepreneur, Lawaetz previously helped launch several Danish tech startups, including an event platform for triathletes and a fitness and nutrition portal. He also has many years of expertise working with website software and telecommunications.

These days, Lawaetz divides his time between Copenhagen and various cities where LuggageHero is based, and is thankful that he no longer has to drag his luggage around with him.

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