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Measured promises a smarter approach to ad attribution

Measured is giving advertisers a new way to determine whether their ads are actually working.

Many of those advertisers currently rely on multi-touch attribution, an approach designed to measure how each channel and each ad contributed to a purchase decision. In fact, that’s what Measured CEO Trevor Testwuide offered at his last startup, Conversion Logic.

But Testwuide (who co-founded Measured with CTO Madan Bharadwaj) said this approach has serious limitations, particularly when it comes to measuring channels like Facebook, as well as offline channels like direct mail.

“I would say that multi touch attribution, for nine out of the 10 brands

A new Pokémon mobile game just appeared

Seemingly out of nowhere, today has seen the release of a new Pokémon smartphone game called Pokémon Rumble Rush. Initially announced with the name Pokéland back in 2017, the game reappeared today with a new name, and Eurogamer notes that it’s already available on the Australian Google Play Store. An information page for the game Read More…

American Express is acquiring Resy

American Express has today announced its intentions to acquire Resy, the CRM and reservation platform based out of New York. The terms of the deal were not disclosed.

Resy launched back in 2014 as a platform that allowed users to buy reservations from restaurants in situations where they’d usually have to book months in advance. For restaurants, it allowed them to offload unused inventory.

Over time, Resy realized the opportunity to provide software to restaurants. About a year ago, the company unveiled a new suite of tools for restaurant partners, including Resy Fly, Business Intelligence, and Resy Surveys.

Resy Fly

Online grocery startup Grofers lands $200M led by SoftBank’s Vision Fund

Hot on the heels of Indian delivery startup BigBasket raising $150 million — at a unicorn valuation, no less — so its close rival Grofers has also pulled in capital after it announced a $200 million raise to battle its local competition and international giants Amazon and Walmart.

The round is the largest in India’s online grocery sector to date, and it was led by SoftBank’s Vision Fund, which continues to make major bets on the nation’s growing internet economy. KTB, and existing investors Tiger Global and Sequoia Capital also took part.

Five-year-old Grofers works with more than 5,000 stores in 13

India’s ride-hailing firm Ola is now in the credit card business, too

A day after India’s largest wallet app Paytm entered the credit cards business, local ride-hailing giant is following suit. Ola has inked a deal with state-run SBI bank and Visa to issue as many as 10 million credit cards in next three and a half years, it said today.

The move will help Visa and SBI bank acquire more customers in India, where most transactions are still bandied out over cash. For Ola, which rivals Uber in India, foray into cards business represents a new avenue to monetize its customers, as TechCrunch previously reported.

With about 150 million users availing

CrowdStrike, a cybersecurity unicorn, files to go public

If you thought Uber’s disastrous initial public offering last week would deter fellow venture-backed technology companies from pursuing the public markets in 2019, you thought wrong.

CrowdStrike, yet another multi-billion-dollar Silicon Valley “unicorn,” has filed to go public. The cloud-based cybersecurity platform valued at $3.3 billion in 2018 revealed its IPO prospectus Tuesday afternoon.

The company plans to trade on the Nasdaq under the ticker symbol “CRWD.” According to the filing, it intends to raise an additional $100 million, though that figure is typically a placeholder amount. To date, CrowdStrike has raised $480 million in venture capital funding from Warburg

Carlos Ponce – Nearsoft

Carlos Ponce – NearsoftThe Travel Experience and the Influence It Has on Travel TechTravel Tech in a Shrinking WorldInbound, Outbound…or PeopleboundGood Communication Means Great Software Products4 Ways Software Helps Travel AgenciesTriggers in Software Development OutsourcingA Software Outsourcing Horror StoryThe DojoLIVE! Interviews: What It Has Been Like to Connect with Experts Like YouMy First Six Years Read More…

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