Aligning Sales and Marketing Teams During Times of Change

September 2nd, 2020 / Published in: Interviews

How to turn your sales and marketing teams from road warriors to digital warriors.

Randy Wootton is the CSO and President of Percolate, a Seismic company. Randy has been a leader and strategic innovator in the marketing technology industry for over 20 years. Mostly recently he was CEO of Percolate, accelerating its transformation from a Social Media Management System to an industry leading Content Marketing Platform and ultimately selling the company to Seismic.

Prior to Percolate, he served as CEO of leading predictive marketing platform Rocket Fuel, where he re-positioned the company and led its sale to Sizmek. During his career, Randy has also held senior positions at Microsoft and Salesforce. He serves on the Board of Directors at Guidant Financial and the Board of Advisors at Rally Point Networks. He is a graduate of Harvard Business School, St. John’s College and the U.S. Naval Academy.

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