Paul Shustak, Founder & CEO @

Cracking the code on product success and why it matters to your business.

The art and science of product design and strategy based on lessons learned during a 25-year career.

Paul Shustak is a serial entrepreneur with 20+ years’ experience in product design, development and marketing.  He is currently founder and CEO of, a SaaS platform that helps families care for their aging parents.

He also co-founded GroupDragon, the first mobile platform for accountability groups, and KOR Water, a fast-growing consumer products brand. Previously, Paul held senior product and marketing roles at Adobe, Sony and Microsoft. His passion is developing products and that address important human needs, particularly those that involve behavior change. During his career, he has led over two dozen product launches with an aggregate global user base of nearly a billion. He holds a BA from Purchase College, an MBA from Indiana University’s Kelley School of Business, and a Masters in Human-Computer Interaction from New York University.


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