Scheduled for: Interviews/ Category:
How New age platforms are providing fans an access to celebrities like never before.
Founded in January 2020, what TrueFan celebrates is the heart of fandom in its purest form. Being a dedicated fan himself, Nimish’s inspiration behind the platform stems from his own personal experience of gate-crashing a wedding to meet his dream idol, Virat Kohli.
This almost-surreal encounter instantly put Nimish in the shoes of millions of Indian fans who’d do so much more for just a glimpse of their beloved celebrities. It is this sentiment that lies at the core of the platform’s philosophy and purpose.
Nimish is an IIT-Kharagpur alumnus. Prior to starting TrueFan, he was working with Warburg Pincus, a global private equity firm.
TrueFan is a platform that aspires to connect fans to their favourite celebrities in the most personal and meaningful ways. The recently launched startup has secured $4.3 million in funding from prominent investors, Ronnie Screwvala, Mayfield India and Saama Capital
It caters to the everyday Indian audience who’ve grown up enacting dialogues from Bollywood movies, copied hairdos of their beloved ‘heroes’ & ‘heroines’ or turned into bathroom-singers with their favourite love songs. It allows these very ‘true fans’ to interact with their dream stars at a price that does not hit the pocket.
The platform is simple and easy to use. All the user has to do is answer a series of fun questions around the life of their favourite celebrities and the winner, or in this case, the ‘TrueFan’, stands a chance to win a personalised video message from his/her favourite star, while all the other fans get assured cashbacks. Thus, the platform operates on an easy win-win module that has something for everyone.
Founded by Nimish Goel, Nevaid Aggarwal, and Devender Bindal in January 2020, TrueFan has roped in some of the biggest Bollywood celebrities namely Kareena Kapoor, Hrithik Roshan, Tiger Shroff and Ranveer Singh to create memorable celebrity-fan interactive experiences.
In the pursuit of celebrating the spirit of Indian fandom, TrueFan aims to expand its celebrity portfolio by partnering with celebrities from all walks of life (Bollywood, Music, Sports and other)