Building a Digital Strategy for Your Software Product Company

January 11th, 2017 / Published in: Interviews

Today’s software and IT services industry revolves around digital branding, engagement, and delivery. Market challengers and leaders are allocating more resources to digital initiatives each year, and building an effective digital strategy is a top concern for more than 70% of CEOs and CIOs.

Rob Boston is the President of Risr Marketing & Growth Solutions.

Rob is responsible for overall business direction and market focus. In addition to driving business development and strategic partnerships, he works directly with the company’s campaign managers, content team, and web development team to execute projects on time and on budget.

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