February 19th, 2020 / Published in: Interviews
The Art & Science of Large-Scale, Positive Behavior Change.
Robin Krieglstein is the Founder and CEO of Live Neuron Labs Behavioral Consultancy. He has been pioneering the application of science & media techniques to design large-scale positive behavior change programs for over two decades.
Robin was a guest researcher at the Stanford Behavior Design Lab with Dr. BJ Fogg. He’s an officer for the international Action Design Network, the largest Behavioral Design professional organization. He launched the first gamified, behavior-change social network; introduced the first gamified health behavior change Facebook app; and founded the Design Group at LeapFrog Educational Toys.
Robin has designed dozens of behavior change solutions for leading brands including Amazon, UnderArmour, American Heart Association, LG, Spectrum Health, Kaiser, United Healthcare, Oracle, Walmart, and the American Medical Association.